Wednesday, March 4, 2009

This label is a contender

This label is a contender. Back in February 2009, Wine Library TV host Gary Vaynerchuk announced a contest to design the label for his Vayniac 2007 Napa Valley Cabernet Sauvignon, that is being produced by CRUSHPAD in California. I am proud to say that this is my label design. I submitted nine designs in all and this one was chosen to be one the top five finalists. For this design I chose to use text only, but put a twist on it by making it more of a design element by applying a mirror image. Gary closes his most passionate wine program on the Internet with the saying, "You.....with a little bit of me, we're changing the wine world." Hence the words "You me" in the design, as well as the font size change. I chose the red for the obvious reason, and the background color to make it stand out on the shelf, if it's chosen as the winner. I have another label in the top five as well; it's a design resembling a football jersey. I have asked several people their preference between the two designs, and most have chosen the one pictured here.

So, how do you get this label to be on the bottle you ask? It's up to you, the reader. YOU can vote for me by doing the following:
1.Go to
2.Register on the site.
3.Use the search box in the upper left hand corner to search for "Vayniac Nation", don't forget to choose GROUP from the drop down box underneath.
4.Click on VOTE HERE by Gary's picture on the top. (It's small so look closely)
5.Vote for my label, smile, and know that you just did someone a huge favor!
Voting ends March 8, 2009, so please vote soon. Feel free to tell your friends to vote as well. You can and should watch WineLibraryTv at , and you can learn more about the wine making services of CRUSHPAD at
. Thank you all!


  1. Holy Crap, that is amazing Typography. Wutup Rich? It's Eli Z. Here, your fellow designer. Nice blog, keep it up!

  2. Thanks Eli! I appreciate it, your posts are like the dollars that pizzarias put up on the oven when they first open.